Overview
A specialist manufacturer of exterior wood coatings is seeking an experienced, driven Sales Manager to lead business development efforts across England. This is a pivotal role within a growing UK team, focused on expanding market share in the exterior wood protection sector.
The ideal candidate will have a strong technical sales background in coatings and a proven track record of building relationships with distributors
and direct customers.
Key Responsibilities
• Develop and execute a business development strategy for exterior wood coatings across England
• Identify, approach, and convert new distributor and direct customer opportunities (OEMs, joinery
manufacturers, timber merchants, cladding/fencing specialists, etc.)
• Secure product trials, support customers through the onboarding and evaluation process
• Build strong commercial relationships across the supply chain, including channel partners and
specifiers
• Work closely with internal teams (technical, logistics, marketing) to align UK growth objectives with
broader group strategy
• Monitor competitor activity and market trends to refine sales tactics and uncover opportunities
• Provide customer feedback to support continuous product development and market positioning
Key Requirements
• Proven experience in technical sales of wood coatings, ideally exterior-focused (e.g. cladding,
fencing, joinery, decking)
• Existing network within the coatings industry or wood product supply chain is highly desirable
• Strong understanding of distributor management and direct account handling
• Capable of independently managing territory and pipeline with minimal supervision
• Comfortable working in a small, close-knit UK team with a hands-on commercial culture
• Knowledge of coating systems, including primers, glazes, topcoats, and biocide-containing products, is
a plus
• Clear communication skills, commercial acumen, and ability to close business
Company & Product Context
The business offers a technically advanced and environmentally aligned coatings portfolio, including:
• Water- and solvent-based systems for industrial and professional applications
• Full systems: primers, opaque and translucent topcoats, and specialist finishes
• High durability, UV resistance, and biocide-enhanced formulations
• Designed for efficient industrial application (airless, dip, vacuum) and on-site versatility
• Supported by a strong European R&D foundation with product certifications
What’s on Offer
• A highly autonomous, growth-focused sales role within a company committed to the coatings market
• Long-term incentives tied to customer wins and account profitability, including non-cash awards (e.g.,
family holidays up to £5,000 value)
• Genuine opportunity to shape the direction of the UK coatings division, with potential for future
leadership or European expansion
• Collaborative, values-driven culture backed by an established international group
How to Apply
If you’re a driven coatings sales professional looking for your next challenge in a technically credible and fastgrowing environment, we’d love to hear from you
