Using LinkedIn to enhance your job search

Using LinkedIn to enhance your job search

Follow our steps to get the most out of your LinkedIn profile, and ensure you never get overlooked for a new opportunity.


Keep your profile updated. Fill in all sections using appropriate key words to optimise your profile for searches. A completed updated profile makes it easier for relevant employers and recruiters to find you. Also, the chances are, their message will be more targeted and be something you actually want to hear. LinkedIn make it easy to do, and even tell you how ‘complete’ your profile is.

Add your photo. This conveys a lot about you so consider which one carefully. Also add a background photo. Same rules apply!

#opentowork. LinkedIn’s new feature for 2020 allows you to let your network or just recruiters know that you are looking for a new role. Click on the ‘me’ icon, view your profile, click ‘add profile section’ and then click ‘looking for job opportunities’. You can choose whether only recruiters or all LinkedIn members can see you are open to job opportunities. Then click ‘add to profile’. If you choose to share with all, LinkedIn will add an #opentowork photo frame to your profile.

Be specific. Highlight your accomplishments, use first-person narrative, and use the headline to highlight how you stand out from the competition. Be concise in the summary section, write it with your current situation or job search in mind.

Add media to your profile. Upload relevant presentations or examples of work. A picture speaks a thousand words.

Request LinkedIn recommendations. Try and cover recommendations for your different skills and experience. Be strategic.

Join relevant LinkedIn groups. These are a great opportunity to keep up to date with discussions in the industry and show you are engaged. Try: Offsite Construction in the UK

Customize your newsfeed. choose relevant #hastags so relevant and key information appears in your newsfeed.

Become an expert in your field. Write thought leadership pieces and publish these. Show off what you know.

Lastly, I would counsel you to only connect with Recruiters who specialise in your field, and have credibility from experience and professional memberships. Not all agencies are the same!